// Firebell House

A software studio that builds its own products. No clients to answer to, no roadmaps designed by committee.

The bet is simple. Stay small, use AI to move fast, build focused products, put them in front of real people and keep what works. Kill the rest without sentiment. Right now it's about building across different problem spaces, learning what sticks and doubling down when something earns its place.

// The founder

Blake Johnston

Wealth management platforms, healthcare systems, accounting products. Started in a call centre, ended up leading delivery for complex technical products. Taught himself to code because he wanted to understand what he was actually shipping. Has also run 15 marathons, which is either impressive or a sign of something.

“I've spent my career surrounded by smart people building software the slow way. Endless meetings, governance theatre, people three layers removed from the product making decisions about it. Getting anything shipped felt like an act of negotiation. Firebell House is what happens when you strip all of that out and just build.”

Melbourne, Australia

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