// Product studio
We build software products
that earn the right to exist.
Build it. Ship it. See if anyone cares. If they don't, scrap it and move on.
// What we're building
The studio board
Everything we're working on, out in the open.
Greenlight
Policy acknowledgments without the spreadsheet
Slate
Proposals that close, not ones that take all day
Halftime
Daily games that bring teams together
Candor
Recruiting agency results without the agency
Build things that matter.
Not everything needs to change the world, but it should at least earn the right to exist.
Stay small on purpose.
Small means fast, honest, and free from layers that kill ideas before they breathe.
Make it real.
Ideas are cheap. Shipping is the whole game.
Be curious, not cautious.
Try things. Break things. Learn quickly. Move on.
Complexity is fine. Confusion isn't.
The work might be intricate, but the process shouldn't be.
Collaboration is action, not meetings.
Work together to build. Skip the alignment theatre.
Ignore the noise.
Trends, buzzwords, decks, performance. None of it builds software.
Keep a point of view.
Software with personality is better than software designed by committee.
Commercial is not a dirty word.
A good idea is one that someone will pay for. Revenue isn't a compromise, it's the point.
Have fun with it.
If the work isn't interesting, it doesn't get made.
// Studio
Founded by Blake Johnston. A decade in enterprise software, now building his own products without the committees.
More about the studio